FlowBuilder: Automation

FlowBuilder is NeuroCron's visual automation builder for marketing workflows.

Overview

FlowBuilder enables:

• 🔄 **Visual workflow design** - Drag and drop interface
• ⚡ **Trigger-based automation** - React to events in real-time
• 🔀 **Conditional logic** - Branch based on conditions
• 📊 **Performance tracking** - Monitor automation results

Flow Components

Triggers

Events that start a flow: Form submission, Purchase, Abandoned cart, Page visit, Time-based, API event.

Actions

What happens in the flow: Send email, Send SMS, Create task, Update contact, Add to audience, Post social.

Conditions

Decision points: IF condition THEN path A ELSE path B

Delays

Timing controls: Wait X minutes/hours/days

Building Flows

• Go to **Automation → FlowBuilder**
• Click **+ New Flow**
• Choose starting trigger
• Drag components onto the canvas
• Configure each step
• Test and activate

Pre-Built Templates

• **Welcome Series** - Onboard new signups
• **Abandoned Cart** - Recover lost sales
• **Re-Engagement** - Win back inactive users
• **Lead Nurturing** - Convert leads to customers

Best Practices

• **Start Simple** - Begin basic, add complexity later
• **Test Thoroughly** - Always test before activating
• **Monitor Regularly** - Check drop-off points
• **Personalize** - Use dynamic content