Content Quality Guidelines

Standards for creating effective marketing content.

Content Principles

• **Audience First** - Answer "What's in it for the reader?"
• **Value Over Volume** - One excellent piece beats ten mediocre ones
• **Authentic Voice** - Your brand personality must shine through
• **Platform Native** - Adapt to each platform's culture

Blog Articles

Length: 1,500-2,500 words for SEO impact

Structure:

• Compelling headline with keyword
• Hook intro (2 sentences)
• Scannable headers
• Visual breaks
• Clear takeaways
• Strong CTA

Social Media

Email

Subject Lines:

• Under 50 characters
• Create curiosity
• Personalize when possible

Body:

• One clear CTA per email
• Short paragraphs
• Mobile-first design

Quality Review

Before publishing:

• ✅ Facts verified
• ✅ Brand voice consistent
• ✅ Links working
• ✅ Mobile responsive