10 min readUpdated 2024-11-28
Campaign Strategy Tips
Best practices for successful marketing campaigns with NeuroCron.
Define Clear Goals
Use SMART goals:
- **S**pecific - Increase e-commerce sales
- **M**easurable - By 25% in revenue
- **A**chievable - Based on market potential
- **R**elevant - Aligns with Q4 targets
- **T**ime-bound - Within 60 days
Budget Allocation
Recommended splits for new campaigns:
| Phase | Budget | Focus |
|---|---|---|
| Testing (Week 1-2) | 20% | Test audiences and creatives |
| Optimization (Week 3-4) | 30% | Double down on winners |
| Scale (Week 5+) | 50% | Full budget to performers |
Audience Strategy
Layer your audiences:
- **Core Audience** - Ideal customer profile
- **Lookalike Audience** - Similar to converters
- **Retargeting** - Website visitors
- **Exclusions** - Current customers
Creative Best Practices
Images:
- Use faces when possible
- Contrast with platform background
- Keep text under 20%
Copy:
- Lead with benefit
- Use specific numbers
- Include social proof
- Create urgency authentically
Common Pitfalls
- Changing too much too fast
- Audience overlap
- Creative fatigue
- Ignoring attribution