AudienceGenome: Persona Engine

AudienceGenome creates deep customer personas and audience segments using AI.

Overview

AudienceGenome helps you understand:

• 👥 **Who your customers are** - Demographics and psychographics
• 🧠 **What motivates them** - Pain points and desires
• 🛒 **How they buy** - Purchase behavior and triggers
• 📱 **Where to reach them** - Channel preferences

Persona Generation

• Navigate to **Audiences → AudienceGenome**
• Click **Generate Persona**
• Provide context about your product and market
• Wait for AI analysis

Persona Output

Each persona includes:

• **Demographics** - Age, role, company, income
• **Psychographics** - Values, behaviors, motivations
• **Pain Points** - Problems they face
• **Buying Triggers** - What prompts purchase
• **Channel Preferences** - Where they engage

Audience Segmentation

Auto-Segmentation

AudienceGenome creates segments automatically:

Custom Segments

Create custom segments with conditions like company size, job title, engagement level, and location.

Best Practices

• **Validate with real data** - Compare AI personas to customer interviews
• **Update regularly** - Refresh personas quarterly
• **Don't over-segment** - 3-5 primary personas is optimal
• **Share across team** - Ensure consistent understanding